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Fixed-mobile substitution is no longer confined to voice, as mobile network operators (MNOs) in multiple markets have expanded their service portfolios to include broadband access. The market for mobile handsets has grown remarkably in emerging markets. This growth was driven by a healthy increase in mobile subscribers as well as by a vibrant replacement market.
Pyramid’s Devices report series analyzes global mobile data marketing strategies, and underlying trends in the market, including technology developments, mobile services demand, the competitive landscape, ARPS, the dynamics among the players across regions, and more.
Recent report titles include:
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