Pyramid Research Raises Its 2012 Global Mobile Subscription Penetration Forecast to 69%

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December 7, 2007

Pyramid Research Raises Its 2012 Global Mobile Subscription Penetration Forecast to 69%?

C&W Boosts its Wholesale Portfolio with Triple-Play Package

Rapid Growth in Bangladesh and Pakistan Comes with Challenges
Submarine Cables in Africa: The Race for Africa’s Connectivity Goes Underwater
Pyramid Research Product Updates

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Premium Insight Pyramid Research Raises Its 2012 Global Mobile Subscription Penetration Forecast to 69% Author: Leslie Arathoon, VP of Research Pyramid Research recently released its Q3 2007 Mobile Demand and Mobile Data Forecasts for more than 90 markets globally. Based on continued strong growth in emerging markets, we have raised our year-end 2007 expectation for mobile subscriptions from 3.26bn in the Q2 2007 release of our forecast to 3.3bn in our latest release. Read the full article Pyramid Prediction: We expect mobile operators to generate a combined US$760bn in 2007, up from $669bn in 2006. Going forward, we expect global mobile penetration to top 69% in 2012, with 4.7bn subscribers generating $1 trillion in service revenue for operators worldwide. Read the full article

Pyramid Premium Analysis C&W Boosts its Wholesale Portfolio with Triple-Play Package Following the sale of retail broadband provider Bulldog in September 2006, London-based Cable & Wireless (C&W) continues to pursue its wholesale Internet service strategy. Read the full article Pyramid Prediction: We believe that for the UK market, C&W’s move means more competition and service innovation, since more flexible triple-play packages will be available. For C&W, triple play will mark the introduction of a differentiated product and emphasizes its commitment to wholesaling in a cutthroat broadband retail market. Read the full article Rapid Growth in Bangladesh and Pakistan Comes with Challenges Bangladesh and Pakistan represent significant growth markets. We forecast that a total of 156.8m subscribers will be added to the mobile networks of these two countries between 2006 and 2012 (see Exhibit 1). Despite this attractive growth, however, the markets also have significant challenges, mainly very low ARPU and very high churn, both driven by competition for new subscribers. Read the full article Pyramid Prediction: In our view, it will become increasingly important for operators to minimize churn and drive ARPU. Operators are addressing these issues in a number of ways to maintain a sustainable business model. Read the full article Submarine Cables in Africa: The Race for Africa’s Connectivity Goes Underwater After a meeting on October 15, 2007, in Johannesburg, information and communication technology ministers from Eastern and Southern African countries gave the green light for the next step in implementing a continent-wide terrestrial and submarine cable network. A feasibility study has confirmed the project’s viability, and now the group will have to raise US$2bn to cover its cost. The cable is sponsored by the New Partnership for Africa’s Development (NEPAD), a program of the African Union established to meet its development objectives, through its e-Africa Commission. Read the full article Pyramid Prediction: We believe that the implementation of the NEPAD project is paramount to solving Africa’s connectivity issues, but governments should not hinder the implementation of privately initiated and implemented projects in an attempt to guarantee the success of the publicly funded ones, particularly since there is sufficient demand to ensure traffic for all of the projects currently planned. Read the full article

Pyramid Research Product Updates: Research Reports: WiMAX Business Models The Next Billion From Triple Play to Quad Play Rethinking MVNO and MVNE Economics Market Perspectives: Can Sprint’s Shareholders Hold Out for WiMAX Profitability? Competition Heats Up in Booming Latin American Market Low Tariffs and Low Margins — Who Says South Koreans Are Paying Too Much on Their Mobile Phone

About Predictions Weekly
Predictions Weekly reaches more than 25,000 telecommunications and media professionals each week. We differentiate ourselves from newsletters which simply recycle news by analyzing news and events against our own primary research and providing predictions based upon our views. If you have any questions or comments about this newsletter, please forward them to info@pyr.com You are receiving this email as part of your membership with www.pyramidresearch.com. If you no longer wish to receive this email, please unsubscribe here. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.pyramidresearch.com - and become a complimentary member. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. © 2007 Pyramid Research, 58 Charles Street, Cambridge, MA 02141

Research Reports
	Market Positioning and Operator Strategies for IPTV
	WiMAX Business Models
	The Next Billion
	From Triple Play to Quad Play
	Rethinking MVNO and MVNE Economics
	Can Video On Demand Save IPTV?
	The Global Mobile Capex Index

Market Forecasts
	Convergence
	Fixed Operator Marketshare
	Mobile Operator KPI
	Mobile Data
	Fixed and Mobile Operator Spending
	Media