Mobile services have a far-reaching, positive impact on the daily lives of Nigeria’s mobile end users, underscoring the important role telecommunications plays in social and economic development, according to a new study conducted by Pyramid Research. The Impact of Mobile Services in Nigeria: How Mobile Technologies Are Transforming Economic and Social Activities analyzes mobile adoption trends and consists of findings from surveying key mobile operators, vendors, international organizations, and 1,500 Nigerian end users. Pyramid also assessed relevant examples of mobile applications across industry verticals in different countries to illustrate the far-reaching impact mobile technologies have in emerging markets.
Download an excerpt of this study.
To obtain the complete 150-page study, please email Jennifer Baker directly at jbaker@pyr.com.
View the full press release here. |
