Enterprise Mobile Value-Added Services Market Opportunity for MNOs

01 September 2015

Mobile network operators are in a strong position in the provisioning of MVAS because they own the network infrastructure and have relationships with SMBs, large enterprises and corporate segments, in addition to their strong ties with technology vendors. Mobile operator MVAS portfolios are quite comprehensive in Western Europe and North America. Elsewhere, however, the MNO participation in this segment is in early stages, as the MVAS ecosystem is largely underdeveloped, primarily due to the lack of local support across the service lifecycle.  The foundations of an effective MNO MVAS strategy are connectivity, managed security as well as partnerships with technology vendors, according to a new complimentary Analyst Insight: Enterprise Mobile Value-Added Services Market Opportunity and Best Practices for MNOs.

Table of Contents

  • Introduction: MVAS taxonomy and service offering
    • Enterprise MVAS definition and service providers
    • Enterprise MVAS value chain and the role of mobile network operators (MNOs)
  • Enterprise MVAS strategy and demand dynamics
    • Key factors affecting the evolution of enterprise MVAS
    • Adoption trends by enterprise MVAS services segment
    • Enterprise spending on MVAS
    • MVAS management strategy
    • Enterprise MVAS decision-making process and requirements
  • MNO go-to-market approaches
    • Evolution of MNO enterprise MVAS portfolio
    • Case study: AT&T
    • Case study: Vivo / Telefonica
    • Case study: EE
    • Best practices and recommendations for MNOs

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Access (Fixed, Mobile, Pay-TV) Devices (Computing or Mobile Devices,Enterprise/IT, Home Networking) Digital Content & Applications (Advertising, Broadband, Cloud Computing, M2M, Managed Services, Mobile Content & Applications, Pay-TV & Fixed Media Services, Voice, m-Services) Infrastructure (Fixed, Wireless) Regulation and Policy (Regulatory Frameworks, Universal Access/Service, ICT for Development) Service Provider Strategy (Financial Due Diligence, Market Entry, Pricing Analysis, Segmentation Analysis)

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