Operators as Merchant Aggregators: M-Commerce Strategy

01 May 2013

For mobile operators, merchant aggregation is an attractive opportunity that can be approached in different ways. The key prerequisite for a successful online mall is to provide a secure, trusted and easy-to-use environment for browsing through and paying for online products and services.

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Access (Fixed, Mobile, Pay-TV) Devices (Computing or Mobile Devices,Enterprise/IT, Home Networking) Digital Content & Applications (Advertising, Broadband, Cloud Computing, M2M, Managed Services, Mobile Content & Applications, Pay-TV & Fixed Media Services, Voice, m-Services) Infrastructure (Fixed, Wireless) Regulation and Policy (Regulatory Frameworks, Universal Access/Service, ICT for Development) Service Provider Strategy (Financial Due Diligence, Market Entry, Pricing Analysis, Segmentation Analysis)

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