Research in Focus: Smartphones

16 May 2014

More than half of the world’s smartphones were sold in emerging markets in 2012. Globally, unit sales grew at a CAGR of 52.7% between 2008 and 2012, reaching 641m. Looking forward, smartphone sell-through will increase at a CAGR of 18.3% through 2017, reaching 1.5bn units. Global handset sell-through, meanwhile, reached 1.6bn units in 2012. We project that the figure will rise to 2.3bn by 2017, translating into a CAGR of 4.9%. As for Android-powered smartphones, we expect sell-through will grow at a 20.5% CAGR from 2012 to 2017, when the OS will take 59% of total sell-through. Smartphone ASPs will continue to decline across all regions, albeit at a slightly slower -7% CAGR. Overall, global smartphone revenue grew by almost 25% in 2012, generating just under $160bn or close to 70% of global handset revenue.

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