Functional Expertise

Our custom research portfolio covers all phases of opportunity assessment. Our project work is focused on growth opportunities and bottom line performance, including ICT Opportunity sizing, Service/Product Demand  analysis (end-user behavioral analysis and insights), Market and product competitive analysis, 4P strategies and pricing and Economic viability analysis (financial and operational due diligence, ICT asset valuation).

  • Project Types
  • Opportunity Sizing:

    • End-user research
    • Market share analysis
    • Demand segmentation
    • Country, regional & global forecasting
    • Competitive player analysis
    • Market context analysis
    • Quantitative market sizing – by service, player, demand segment
  • Product & Company Analysis

    • 4P analysis – pricing, channels, distribution, etc.
    • Competitive benchmarking
    • Peer best practice analysis
    • Go-to market strategy development & implementation
    • Company performance analysis
  • Financial Impact Analysis

    • Transaction due diligence support.
    • Asset valuation
    • Project economic feasibility analysis
    • Revenue cost modeling
    • Drafting of investor memorandum
  • Key Questions
    • Customer needs, affordability and/or budget
    • Key drivers of customer decision-making
    • How big is this opportunity, now and in 5-10 years?
    • Who are the key players in this space? How are they selling, how well are they doing, what are their strengths and weaknesses?
    • What are the market context parameters (regulatory constraints, macro-economic context, etc.)
    • How well is the product/company positioned in the marketplace? What is the product/Company’s SWOT?
    • What is the optimal pricing/positioning/packaging/ distribution approach in this particular context?
    • How have players in similar market contexts approached this opportunity? What has worked, what hasn’t, and what can be learned from them?
    • How is the product/company performing on key operational and financial metrics relative to peers?
    • Excel modeling of product revenue potential, cost and NPV
    • Full asset valuation modeling
    • Financial and operational due diligence
    • Income statement, cash flow and balance sheet analysis
    • Merger/Synergy analysis
    • Board level recommendations