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Analyst Insight
Featured Downloads
BUY-BACK AND TRADE-IN PROGRAMS REDUCE THE WEIGHT OF SUBSIDIES FOR MOBILE OPERATORS (148 kb)
Through buy-back and trade-in programs, mobile customers are encouraged to sell back their old smartphones to the operator in exchange for cash, service vouchers, gift cards and such. The second-hand devices are subsequently refurbished and sold back to other customers.
See also related report:
Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem
THE NEW TELCO NAME FOR OTTS: OVER THE TAX (125 kb)
Pressure is mounting on European governments and the EU to introduce measures to tax over-the-top (OTT) providers. Telcos and pay-TV providers are calling for new fiscal measures to extract money from international OTT providers that maintain legal headquarters outside their markets yet make sales and profits there.
OPERATORS AS MERCHANT AGGREGATORS: M-COMMERCE STRATEGY (180 kb)
For mobile operators, merchant aggregation is an attractive opportunity that can be approached in different ways. The key prerequisite for a successful online mall is to provide a secure, trusted and easy-to-use environment for browsing through and paying for online products and services.
See also related report: From Digital Content to M-Wallets: M-Payment Strategies for Operators

Analyst Insight
OPERATORS AS MERCHANT AGGREGATORS: M-COMMERCE STRATEGY (180 kb)
For mobile operators, merchant aggregation is an attractive opportunity that can be approached in different ways. The key prerequisite for a successful online mall is to provide a secure, trusted and easy-to-use environment for browsing through and paying for online products and services.
See also related report: From Digital Content to M-Wallets: M-Payment Strategies for Operators
M-WALLETS: WHAT’S IN IT FOR MOBILE OPERATORS? (257 kb)
Despite a few m-wallet success stories, it remains unclear to operators whether m-payment services are attractive enough for them to justify the millions of dollars invested in these services. Download this Analyst Insight to read about Pyramid’s assessment on this important topic.
See also related report: From Digital Content to M-Wallets: M-Payment Strategies for Operators



 


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