Vietnam’s mobile market is in the initial stages of development. It has a low penetration rate relative to its Southeast Asian neighbors, ending 2004 at 6 percent. By YE2005 however, 11 percent of the population will have a mobile subscription. Undoubtedly, the entry of new players into the market has considerably lowered the entry cost for new additions to the subscriber base, which has allowed a large proportion of the population to buy a subscription.population to buy a subscription.
