Four of the most populous countries in the world hold the greatest potential for the sale of infrastructure and terminal equipment, as well as mobile data content. Of the roughly 1.05 billion new subscribers that will be added to worldwide mobile networks over the next four years, Pyramid Research estimates that 42% of them will come from the Brazil, Russia, India and China. The Mobile Data Adoption Study helps to quantify the market opportunity by assessing current consumer adoption levels and usage patterns for mobile data.
Consisting of over 2500 interviews with wireless subscribers across the these regions and the U.K., the study gauges current mobile data usage habits, content preferences and propensity to adopt new services. The U.K. data set serves as a benchmark for comparisons against that of a more mature market.
To learn more, contact Pyramid Research at info@pyr.com or call +1.617.494.1515.
Product Ownership: device type & expenditure, purchasing channel, service plan and expenditure, technology usage (TV, DVD, camcorder, MP3, etc.)
Psychographics/Technology Habits: attitudes about technology, content preferences, internet/TV/music habits
Wireless Data Usage/Habits & Spending: wireless internet & email, alert services, SMS, IM, picture/video messaging, ring tones, games, directions, etc.
Propensity to Adopt New Services: wireless conferencing, mobile TV, mobile music, mobile video phone, people finder, gambling/adult entertainment, adoption drivers and barriers, price elasticity
Survey Methodology
Over 2500 total responses from mobile subscribers, aged 18 and older
Equal respondent distribution across Brazil, Russia, India, China and U.K.
On-line interviews with wireless subscribers in Brazil, Russia, U.K.
Face-to-face interviews with wireless subscribers in China and India
China interview locations: Beijing, Shanghai, Guangzhou
India interview locations: Delhi, Mumbai, Chennai, Kolkatta
35 questions including demographics and end-user psychographics
Same localized survey instrument used in each country
Eighty slide data analysis presentation in Power Point per country
Premium Deliverables
The complete BRIC region includes all four regional data sets and analysis presentations, plus U.K. benchmarking data and analysis and Premium deliverables:
In-depth data analysis report including scenario analysis of mobile data adoption and revenue by application. Recommendations and analysis on how to approach the BRIC opportunity for vendors, service providers, content owners and the investment community will also be covered.
Up to three custom cross tabs cut by analysts
To learn more, contact Pyramid Research at info@pyr.com or call +1.617.494.1515.
