M-Payment Strategies for Operators webinar
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M-Payment Strategies for Operators
From Digital Content to M-Wallets


M-Payment Strategies for Operators

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(WMV, Windows Media Player, 50Mb).


Session Details
Duration 50 min

Presented By:
Stela Bokun, Senior Analyst, Innovation and Strategy Analysis
Guest speaker: Ousmane Yatera, Analyst, Africa and Middle East Regional Research Team

Description

This webinar will examine the key opportunities that the m-payments market presents mobile operators with, separately analyzing mobile operator involvement in digital content, m-commerce, and m-wallet ecosystems. The analysis will be conducted in the contexts of both developed and emerging (unbanked) markets. Best practices in each of the three ecosystems will be analyzed in the form of “mini” case studies covering Safaricom, NTT DoCoMo, SK Telecom and Turkcell.

The agenda for this session is as follows:

  — Market overview and background
  — M-payments definition
  — Banked v. unbanked
         • The case of Safaricom (guest speaker: Ousmane Yatera)
  — New revenue opportunities for MNOs
  — Operator approaches to m-payments
         • Digital content — the case of NTT DoCoMo
         • M-commerce — the case of SK Telecom
         • Contactless payments and m-wallet — the case of Turkcell
  — Q&A Session with Presenters



Learn more about our speakers:

Jan ten Sythoff   Daniel Ramos  


Stela Bokun

Senior Analyst,
Innovation and Strategy Analysis

 


Ousmane Yatera

Analyst,
AME Regional Research Team

 



 

For more information about this session, please contact us via email at info@pyr.com or telephone at + 1 ( 617) 747-4100


Related content

From Digital Content to M-Wallets: M-Payment Strategies for Operators. Case Studies and Analysis of MNO Opportunities and Approaches
This report critically assesses the involvement of mobile operators in the m-payment value chain and the opportunity the ecosystem presents. It is structured around 10 operator case studies, each outlining the success factors of particular mobile payment strategies implemented by service providers worldwide. Besides examining the m-payment business models adopted by operators in different geographies, we look at cutting-edge m-payment services launched by financial institutions, Google and others, and assess their effect on the position of service providers in the m-payment value chain.

 

 



 
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