Orange Polska just released their first quarter results, in which they report that “28% of 1Q postpaid sales and retentions [were] generated by smartphone devices.” The number of smartphones they sold increased by 236,000 in the first quarter of this year, amounting to 12% of their total subscriber base, a 36% year-on-year increase.
The fastest-growing operator in the Polish market, Play, reports that in the first quarter 50% of all handsets it sold were smartphones. Thanks to Android, the devices have become cheaper and more affordable to people who would have purchased a slightly fancier feature phone in years past. In Poland, a strong handset subsidization culture is present – people got used to paying 1zl (US$0.33) for handsets – and the mobile operators had to apply the same logic to smartphones, which partially explains why Poland is the leader in smartphone adoption across CEE.
Play's Smarthphone Offers
Source: Pyramid Research
In Pyramid’s about-to-be-published smartphone forecast, we forecast that smartphones will account for 35% of total handset sell-through in Poland in 2011, and this will increase over the forecast period.
Poland Smartphone forecast, 2009-2015
Source: Poland Smartphone Forecast, 1Q 2011
— Sylwia Boguszewska, Analyst
Related resources:
Poland: As Mobile Data Usage Grows, LTE Looms on the Horizon Country Intelligence Report published October 2010
Pyramid Research’s premium Country Intelligence Reports are the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide. Each report offers a precise, incisive profile of the converged telecommunications, media, and technology sectors, based on proprietary data from Pyramid Research’s country-by-country research. Country Intelligence Reports provide detailed competitive analysis of both the fixed and mobile sectors, tracking market share by new technologies and services such as WiMAX, IPTV, and VoIP. Published annually, these executive studies provide a holistic view of communications markets around the world by analyzing key trends, evaluating near-term opportunities, and assessing upcoming risk factors.
Smartphone Forecast Forecast published quarterly
Tracks annual handset sell-through of total mobile handsets and smartphones for a ten-year period including five historical years and five forecast years. Smartphone sell-through is segmented by vendor and by operating system.
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