Pyramid Points - Telcos Compete for Global Enterprise Cloud Business
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ARCHIVE  2012
Telcos Compete for Global Enterprise Cloud Business

December 6, 2012

Broadband and mobile broadband license obligations have forced telcos to invest to provide connectivity services, increasing the geographical coverage and bandwidth capacities for enterprises in metropolitan and rural areas.

We expect 2013 to be a critical year for telcos. They will face strong competition from other well-established cloud service providers (e.g., OTT service providers). Only those telcos capitalizing on their own network infrastructure will be able to take advantage of the opportunity by offering enterprise cloud services with lower latency and better control of bandwidth, policies and quality of service. The network ownership allows telcos to scale and bundle cloud computing services with their connectivity services more quickly and easily than traditional IT service providers, and provides some recognition for solid quality of service.

But what are the countries that have the optimal network conditions for the adoption of enterprise cloud services?

Pyramid Research has recently completed the Enterprise Cloud Readiness Global Index, which is the result of an analysis of enterprise cloud readiness in 49 countries. The countries included in this report account for 75% of enterprises worldwide. Countries with the highest rankings represent the markets with the best economic, demographic and services penetration levels for the adoption of cloud services. Here are the top countries:

Exhibit: Enterprise Cloud Services Readiness Index, 2013 - By Country

Enterprise Cloud Services Readiness Index

* Pyramid Research’s quantitative data is transformed into a 1-to-7 scale in order to align data indicators with each other.

Source: Pyramid Research, 2012

Hope is not lost for countries that didn’t make our list, however. Pyramid Research predicts that the execution of some international broadband and mobile license obligations and deadlines will accelerate the adoption of enterprise cloud services in some of the countries with the lowest rankings levels today, transforming the service penetration for enterprises in metropolitan and rural areas.

To download a spreadsheet with the results of the 2013 Enterprise Cloud Readiness Global Index Report, please click here. The final report, including our analysis and recommendations for operators, will be available for purchase in January.

— Daniel Ramos, Senior Consultant

Related resources:

How Latin American Telcos Are Tackling the SME Cloud Opportunity
Thematic Report published October 2012
This report provides a close look at the competitive cloud services offerings for the SME segment in seven selected countries in Latin America. Our diagnosis has helped us identify four market trends that are likely to evolve in the next five years.

Latin America Mobile Data Pricing Landscape and Trends
Telecom Insider published August 2012
This Insider examines what carriers are doing at a Latin America regional level in terms of pricing, to close the gap between revenue and data traffic growth. We focus on the major regional mobile markets: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. The report concludes with case studies that illustrate some of the future trends analyzed in this report, a summary of key highlights and a set of recommendations.





 


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