Pyramid Points - Smart Home Services Promise New Revenue
  Pyramid Points
M2M cloud platforms accelerate MNO's time to market for valued added services
October 15, 2014
Apple Watch Overcomes Design Challenges, Sets New Standard for Functionality
September 16, 2014
The Swiss army knife framework for CapEx optimization
February 15, 2014
Implications of the Google-Lenovo Deal
February 12, 2014
Cisco and NEC optimize telco cloud delivery for small and midsize businesses
January 16, 2014
4G unveiled in China, but China Mobile still has work to do
December 11, 2013
Orange Dominicana by the numbers
October 25, 2013
Colombian Reversal Clause Unlikely to Slow 4G Buildout
September 19, 2013
Microsoft - Nokia & iPhone 5c: What Do They Mean for Smartphone Trends in Emerging Markets?
September 17, 2013
Is the Arab World Ready for OTT Video?
September 13, 2013
Turk Telekom bid for Digiturk is a strategic gamble
August 2, 2013
Before and After the App Store: The Changing Fortunes of Mobile Operators
July 24, 2013
In 4G Auction in Colombia, New Entrants Responded to Government Efforts to Foster Competition
July 15, 2013
Telefonica sale in Central America does not point to regional repositioning
June 5, 2013
Emerging markets to drive cellular M2M
May 22, 2013
Orange plans MVNOs to address new markets
May 9, 2013
What Apple needs to do to make China its No. 1 market
April 24, 2013
Chinese Regulator Opens Up to MVNOs
March 15, 2013
CDNs Offer New OTT Revenue Hope
February 20, 2013
Airtel Rethinks Its African Approach
February 12, 2013

          Print        Email         Bookmark and Share

Smart Home Services Promise New Revenue

January 11, 2013

Developed markets in Asia-Pacific rank second globally in fixed broadband household penetration and will leap to the top spot, surpassing North America, in 2017. On top of that, APAC as a whole will emerge as the global leader in LTE deployment by 2014. The high penetration of fiber-optic networks places telcos in the region in a unique position to create new revenue streams amidst declining income from traditional telecommunication services and to strengthen their subscription base.

Exhibit: Forecast of Fixed Broadband Household Penetration, APAC, 2012-2017

Forecast of Fixed Broadband Household Penetration

Source: Pyramid Research

Operators in these markets are evolving from simple bundling to adding more sophisticated services on top of their high-speed access services.

Exhibit: Strategic Map of Convergence Evolution, APAC

Strategic Map of Convergence Evolution

Source: Pyramid Research

Most telcos around the world are already offering price competitive bundles, oftentimes to poach subscribers from rival operators. However, such a strategy can result in a war of attrition and risk retaliation with even heavier discounts by competitors. Cloud storage and multiscreen access services are now becoming common value-added services. One step beyond discounted bundles is to add more value to multiplay offers, such as pushing entertainment on the go across multiple platforms, synchronizing and accessing photo albums on smart TVs, incorporating a karaoke function to digital set-top boxes, concierge services for leisure and travelling, electronic government on the fixed-line front, and family-oriented wireless tariffs on the mobile front.

However, to completely own the household with existing broadband subscriptions, services can be offered that we refer to as smart solutions. For instance, PCCW, the forerunner in fixed-line communication in Hong Kong, offers its broadband subscribers a central hub, the Eye Tablet, to control the PCCW-equipped smart house. PCCW’s smart home enables adjustments of lighting, temperature, home theatre and surveillance, which can all be manipulated through the Eye Tablet. Healthcare services are also offered whereby devices such as pedometers and heart meters send data to a central application that integrates with databases accessible to doctors and healthcare professionals. In Japan, NTT has created a joint venture that also plans to offer similar services.

— Hansang He, Analyst

Related resources:

Pyramid Research APAC Fixed Communications Forecast
Forecast published quarterly
The Fixed Communications Forecast quantifies fixed voice, Internet and IPTV adoption and service revenues trends, at the residential, corporate and total market level. It tracks demand and projects future growth for 61 markets worldwide and is available at the country, regional and global levels.

Pyramid Research APAC Fixed Operator Market Share Forecast
Forecast published quarterly
The Fixed Operator Market Share Forecast is a companion product to our industry leading Fixed Communications Forecast. It tracks key market-share indicators for up to three operators per country. It is available for over 59 countries worldwide, for Europe, North America, Latin America and Asia Pacific at the regional level and at it is available at the global levels as well.


 Latest Research
Thematic Reports
  FTTH/B Deployments in Asia Pacific
  Devices for the Wrist
  Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic
  LTE Business Models: Best Practices in Network Deployment, Positioning and Service Pricing
  The Personal Cloud: A Strategic Imperative for Operators
  More Reports
 Telecom Insiders
  Cellular M2M Services in Africa & the Middle East: Market Sizing, Forecasts and Case Studies
  M-Commerce in Sub-Saharan Africa: Making Sense of a Growing Mobile Business
  Cellular M2M Services in Latin America: Redefining the Role of Mobile Operators
  Mobile Broadband in Africa and the Middle East: LTE Profit Drivers and Outlook
  Market Opportunities and the Evolution of MVNO Business Models in Western Europe
  More Insiders
 Country Intelligence Reports
  Romania: Network Improvements Enable Multiplay and Multiplatform Services to Drive Telecom Market
  Canada: Data Segment to Boom after LTE Spectrum Allocation
  Italy: Mobile Broadband Drives Telecom Market Growth as M&A Activity Intensifies
  Paraguay: LTE Deployments and Nationwide Fiber-Optic Backbone Rollout Will Boost Data Consumption
  Finland: Growing Demand for New and Innovative Data Services Drives Operator Transformation to All-IP
  More CIRs
 Market Forecasts
  Fixed Communications Forecast
  Fixed Operator Marketshare
  Mobile Operator KPI
  Mobile Data
  More Forecasts
  Terms and Conditions      |      Privacy Policy      |      Copyright © 2014 Pyramid Research. All rights reserved.