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Cambridge, MA, September 19, 2005 – 1.37 billion new subscribers will be added to global mobile networks worldwide between 2005 and 2010 according to Pyramid Research’s latest mobile forecasts. Brazil, Russia, India and China, collectively know as the ‘BRIC’ countries, will have an estimated 645m new subscribers – 42% of the world total (see Exhibit 1). Interestingly, two other very populous countries – Indonesia and the United States – will each add more subscribers than Brazil over the next five years, although much less attention is being focused by the international vendor community on these markets.
Exhibit 1:
Pyramid Research 3Q2005 Mobile Forecasts
“Given the fact that mobile penetration has reached saturation in Western Europe and developed Asia, it is no surprise that market players are seeking future growth opportunities for their businesses in fast growing developing markets. Vendors, in particular, are looking with a keen eye at four of the most populous countries in the world for the sale of their infrastructure and terminal equipment,” states Pyramid Research senior analyst Nick Holland.
While it makes sense to look at these growth markets from an equipment perspective given the tremendous growth that these markets hold, these markets are much less attractive from a service revenue perspective. We estimate that roughly 14.5% of total mobile service revenues will be generated from the BRIC countries. By contrast, the United States mobile market will generate over US$800b in service revenue, or 18.1% of the global mobile services market, more than China, Brazil, India and Russia combined. Holland add, “Players focused on new services and applications, content, mobile commerce and other new service platforms are advised to continue focusing on the US and Japan,” which together will account for nearly 30% of all service and applications revenues generated by the mobile market around the world (see Exhibit 2).
Exhibit 2:
Pyramid Research 3Q2005 Mobile Forecasts
About Pyramid Research
For twenty years, Pyramid Research has helped clients in the converging communications, media and technology industries stay ahead of market trends, understand competitive threats and capitalize on opportunities. We advise vendors, service providers, equipment manufacturers, and content providers on how to implement best practices and build offensive growth strategies, enabling them to anticipate shifting market dynamics and drive profitability.
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