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Cambridge, Massachusetts - January 11, 2011 - 51 percent of all French households will subscribe to triple-play bundles in 2015, up from 36 percent in 2010, according to a new report from Pyramid Research (www.pyr.com).
France: Data-Related Opportunities Abound in an Otherwise Saturated Market offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from Pyramid’s research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
Download an excerpt of this report here.
Purchase the report here.
The regulatory environment encourages competition, but a saturated market makes it a tough operating environment. “Convergence is the key competitive factor in France, and it is one of the most advanced convergence markets in the world,” says Sylwia Boguszewska, Analyst at Pyramid. “The bulk of convergence will continue to be in triple-play services, mostly bundles of voice, TV, and broadband,” she adds.
France leads the European telecom market in terms of the cheapest and most innovative triple-play bundles. “This is driven by intense competition, but also in part by a tax break (while broadband and phone services are charged at a 19.6 percent rate, the other 50 percent of the bundle is categorized by most telcos as TV services, and is thus charged at a lower 5.5 percent rate),” states Boguszewska. “For instance, the recent Orange quad-play promotion includes: Internet (up to 20 Mbps), TV (up to 120 channels), voice (unlimited land line calls in France, one hour to mobile) and 3G+ mobile broadband for €34.99 ($44.03),” she indicates.
“Operators are also moving to quad-play services by adding mobile broadband or voice to their portfolios,” says Boguszewska. Pyramid expects quad-play adoption to be in 4.5 percent of all households by 2015. “Fixed-mobile convergence will become an increasingly important competitive focus over the next couple of years as femtocell technology matures and become more affordable,” she says.
France: Data-Related Opportunities Abound in an Otherwise Saturated Market is part of Pyramid Research's Europe Country Intelligence Report Series and is priced at $990. Download the excerpt here. It can be purchased online here by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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