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Cambridge, Massachusetts - January 19, 2011 - 3G technology will account for 82 percent of total mobile subscriptions in Puerto Rico by 2015, according to a new report from Pyramid Research (www.pyr.com).
Puerto Rico: Network Improvements, Possible Operator Consolidation and a Capex Bonanza offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from Pyramid’s research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
Download an excerpt of this report here.
Purchase the report here.
“Puerto Rico’s shrinking fixed voice market, in combination with a growing demand for data applications and contents, brings new revenue opportunities to local operators, both in the fixed and mobile segments,” says Eulalia Marín-Sorribes, Research Analyst at Pyramid. "As Puerto Rico has the highest 3G penetration in Latin America, operators are now trying to make customers use the technology for services beyond SMS and MMS by promoting the use of smartphones," says Marín-Sorribes.
“Mobile applications, such as mobile banking and mobile advertising, could become rich revenue lines for local companies, particularly taking into account Puerto Rico’s relatively high GDP per capita,” she says. Operators are trying to encourage customers to use 3G technology for services beyond SMS and MMS by promoting the use of smartphones. “AT&T currently offers some the most popular 3G devices in the market, including the BlackBerry and the iPhone with unlimited data contracts, as well as the iPad. The operator had announced in early 2010 it had deployed HSPA 7.2 technology across its national 3G network. The upgrade is expected to pave the way for the future deployment of LTE technology, which AT&T plans to start in 2011. A similar strategy is being followed by T-Mobile, which expected to complete its HSPA+ network across its network in 2010,” Marín-Sorribes explains.
“Broadband revenues will experience a significant expansion during the forecasting period at 10.3 percent CAGR, reaching $340 million at year-end 2015,” notes Marín-Sorribes. “Growth will be boosted by the increasing popularity of multiplay packages, including services, such as voice, video, or both. In fact, all the major fixed and cable operators already offer competitive combos,” she adds. Over the last years, cable operators in Puerto Rico have been aggressively bundling services as a strategy to erode the Claro/PRTC’s market share.
Puerto Rico: Network Improvements, Possible Operator Consolidation, and a Capex Bonanza is part of Pyramid Research's Latin America Country Intelligence Report Series and is priced at $990. Download the excerpt here. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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