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Cambridge, Massachusetts - January 24, 2011 - As operators find ways to circumvent current barriers in AME’s pay-TV market, subscriptions are expected to triple over the next five years, reaching 4 million. This represents an 11 percent CAGR in pay-TV subscriptions through 2015, the highest in the world, according to a new report from Pyramid Research (www.pyr.com).
New Market Dynamics Bode Well for Spike in Pay-TV Adoption analyzes the growth potential for pay-TV services in AME, highlighting the main obstacles to pay-TV adoption in the region and pointing out the key market developments that would enable more aggressive growth than we are currently projecting. The report then looks in detail at pay-TV markets in Nigeria, Saudi Arabia, and South Africa, each representing different stages of pay-TV market development, and at efforts in each market to overcome obstacles.
Download an excerpt of this report.
Purchase this report online.
AME’s market dynamics are changing and the picture of pay-TV in the region in the coming years leaves room for optimism. “Over the next five years, as regulatory changes introduce more competition into the sector and technology platforms advance, Pyramid expects the region to begin to overcome the many obstacles that have inhibited its growth in the past, specifically the high cost and limited reach of pay-TV platforms,” says Mehdi Ben Said, Senior Analyst at Pyramid.
Currently, there are several barriers preventing even greater growth than Pyramid projects. “These include limited competition, lack of content, and a weak platform on which to provide pay-TV services over existing last-mile infrastructure. The adoption of new alternatives in certain countries is a sign that the market is trying follow new paths for growth,” notes Ben Said. The rise in per-capita GDP will have an immediate and positive impact on the pay-TV market in the region, helped along by the success and pan-regional expansion of the AME’s largest mobile operators.
Furthermore, with strong growth in mobile subscriptions, many mobile operators will enter the market through alliances with DTH providers, marking a significant and positive change in the pay-TV landscape. “The lack of fixed infrastructure and the dominance of mobile access in most African countries constitute a huge opportunity for mobile operators to become the main pay-TV providers in Africa in the long term,” he indicates. “Although mobile networks in many countries may not be video-ready, we recommend that mobile operators look carefully at launching packages in conjunction with DTH operators in the near term in order to develop brand recognition in the segment.”
New Market Dynamics Bode Well for Spike in Pay-TV Adoption is part of Pyramid Research's Global Telecom Insider report series. Download an excerpt of this report here. This report is priced at $595 and can be purchased online or by contacting info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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