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Cambridge, Massachusetts - March 4, 2011 - Operators in Ecuador are aggressively expanding their 3.5G HSPA coverage because they are all looking to mobile broadband as a way to sustain future growth, according to a new report from Pyramid Research (www.pyr.com).
Ecuador: Low Broadband Penetration Rate Opens Door for Fixed and Mobile Operators offers a precise profile of the country’s telecommunications, media and technology sectors based on proprietary data from Pyramid’s research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.
Download an excerpt of this report here.
Purchase the report here.
Ecuador’s telecommunications market is one of extremes. The country's highly penetrated mobile market boasted a 107 percent mobile subscription rate at year-end 2010, while the fixed market remains at 14.5 percent narrowband penetration unfavorably with the Latin American average of 16.7 percent, notes Eulalia Marin-Sorribes, Analyst at Pyramid Research. Ecuador’s broadband penetration is only 2.7 percent, less than half of the regional average of 7.2 percent, she adds.
“Though under penetrated fixed, broadband and pay-TV markets might suggest faster growth rates, a sometimes complicated regulatory environment - as evidenced by the 2008 renewal of Porta and Movistar’s cellular licenses - as well as limited competition, will maintain the growth rates at modest levels,” she says.
“Given Ecuador’s relatively low fixed broadband penetration, operators see mobile broadband as the primary vehicle for meeting unmet demand for broadband connectivity in Ecuador,” indicates Marin-Sorribes. Due to the limited coverage, low connection speeds and high tariffs Pyramid believes that mobile operators will take the bulk of the traditionally fixed broadband opportunity in Ecuador. “Porta, Movistar and Alegro are all actively pushing their mobile broadband platforms as an alternative to fixed broadband,” indicates Marin-Sorribes.
Ecuador: Low Broadband Penetration Rate Opens Door for Fixed and Mobile Operators is part of Pyramid Research's Latin America Country Intelligence Report Series and is priced at $990. Download the excerpt here. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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