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Cambridge, Massachusetts - March 10, 2011 - Although Google has a strong position in mobile search, it is unclear if the search giant will be as dominant as it is on the desktop because of several important trends, notably voice and local search, according to a new report from Pyramid Research (www.pyr.com).
Mobile Search: Growth of Voice & Local Search Challenge Google's Dominance provides an overview of the mobile search market that puts it into the context of digital advertising, mobile communications and search in general. Pyramid looks at different trends and developments, and examines the different value chains and highlight the positioning of key industry participants. Market size and forecasts are also provided at a global and regional level, with some additional breakdowns such as messaging and local search.
Download an excerpt.
Purchase the report.
The smartphone boom is creating increasing demand for mobile Internet services, and search is becoming an important method of finding information on this platform. “Today it is a dynamic, growing opportunity. Total mobile search revenue will reach $8 billion in 2015, equivalent to around 11 percent of total search revenues and representing a CAGR of 55 percent,” according to Jan ten Sythoff, Analyst at large at Pyramid. “Mobile search makes up around a quarter of total mobile advertising revenue, but this will increase rapidly and is forecast to exceed 40 percent in 2015,” he indicates.
Although Google already has a strong position in the mobile advertising market, a range of established and new players are challenging its dominance. “The combination of mobile and location is a powerful one, and is particularly relevant for search. It is an effective way for users to find places of interest, products and services nearby, thus offering a rich opportunity for advertising,” says ten Sythoff. “As a result, there is much interest in taking a share of local advertising spending, which is dominated by business listings, directories such as YellowPages and print. Competition is intensifying as companies from different industries are drawn into it,” he adds.
“Adoption of voice search is increasing rapidly, and because of its ease of use and ready accessibility on home screens and hard keys, it will be an important driver in increasing the number of searches conducted on a mobile,” he notes. While voice is becoming an important trend driving mobile search, language differences are likely to benefit local or first movers in different regions. The development of voice recognition into a personal digital assistant offers new opportunities and is being integrated into platforms and devices.
Mobile Search: Growth of Voice & Local Search Challenge Google's Dominance is part of Pyramid's research report series. Download an excerpt here. You may purchase this report online, or email us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
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