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CAMBRIDGE, Massachusetts, March 15, 2010 – Mobile services have a far-reaching, positive impact on the daily lives of Nigeria’s mobile end users, underscoring the important role telecommunications plays in social and economic development, according to a new study conducted by Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
Pyramid Research’s study, The Impact of Mobile Services in Nigeria: How Mobile Technologies Are Transforming Economic and Social Activities analyzes mobile adoption trends and consists of findings from surveying key mobile operators, vendors, international organizations, and 1,500 Nigerian end users. Pyramid also assessed relevant examples of mobile applications across industry verticals in different countries to illustrate the far-reaching impact mobile technologies have in emerging markets. Download an excerpt of this study. To obtain the full report of the 165-page study, please email Jennifer Baker directly at jbaker@pyr.com.
“The study concludes that mobile services have ample reach in Nigeria, with mobile subscriptions in the country reaching almost 73 million by the end of 2009, resulting in a mobile penetration rate of roughly 50 percent of the population, ” says Badii Kechiche, Senior Analyst at Pyramid Research. “The mobile industry will continue to post rapid growth and has generated substantial investment in infrastructure, employing more than 3 million direct and indirect jobs in Nigeria,” he adds. “Since the Nigerian government successfully liberalized the industry in 2001, capital investments in mobile networks and operations have constituted a total of more than $16 billion as of March 2010, according to the Nigerian Communications Commission.”
The study also finds that mobile services have positively influenced every aspect of Nigerian mobile end users’ lives. “We found that mobile services are helping people access information, creating business opportunities, lowering transaction costs, and enhancing social interaction,” Kechiche explains. “There is also ample space to develop mobile applications in the areas of agriculture, education, financial services, and health in Nigeria,” adds Kechiche. “Lastly, the study finds that the mobile market in Nigeria will be driven by collaboration among the market players, including equipment and handset vendors, mobile operators, local government, and international organizations.”
Pyramid will present the findings of The Impact of Mobile Services in Nigeria in detail on March 16, in Abuja, Nigeria at an event hosted by the Nigerian Communications Commission. Download an excerpt of this study. To obtain the full 165-page study, please email Jennifer Baker directly at jbaker@pyr.com.
Pyramid’s unmatched data resources and analyst expertise provide a unique and ideal platform for delivering groundbreaking research and consulting for more than 120 markets worldwide. Pyramid offers comprehensive coverage of key indicators for Nigeria and 24 other markets in the Africa/Middle East region through quarterly demand Forecasts, Country Intelligence Reports, Telecom Insider reports, and more. For more information , please visit www.pyr.com, or contact us at info@pyr.comor via phone at +1 617 871-1900.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (www.techweb.com), the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services and professional information – UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb’s communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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