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Cambridge, Massachusetts - March 28, 2011 - In Africa, mMoney operator revenue as a percentage of total operator revenue will continue to rise to more than 5 percent in 2015, representing a nearly $3 billion opportunity, according to a new report from Pyramid Research (www.pyr.com).
Mobile Money in Africa: A Big Revenue Opportunity for Network Operators will outline the current demand for mMoney services and the potential benefits that mobile money services could bring to MNOs and platform vendors in Africa, with an eye on how the financial success of M-Pesa might be replicated. The identification of challenges that directly influence the success of mobile money services in Africa will be made, with recommendations for how these challenges might be overcome. The present and future social development impact as a result of the availability of mMoney services also is discussed, including highlights of the implications for the unbanked. Finally, three mMoney case studies from Africa will be presented to demonstrate market activity and areas for potential growth.
Download an excerpt of this report here.
Purchase the report here.
“mMoney is arguably one of the most profitable uses of the mobile phone that has been seen in Africa,” says Ronda Zelezny-Green, Associate Research Analyst at Pyramid. “Although Safaricom’s M-Pesa in Kenya has long been the lone success story in the mMoney universe, Pyramid can now see success being replicated in Uganda and Tanzania with similar mobile money offerings,” she explains. “MTN Uganda’s MobileMoney service accounts for 3 percent of all airtime sold on its network, and Vodacom’s M-Pesa service in Tanzania currently has 6 million subscribers with exponential growth of 600 percent experienced in the past year alone.”
While the GSMA’s Mobile Money Tracker for the Unbanked lists more than 40 mobile money service offerings in Africa as of March 2011, mMoney offerings remain limited and are concentrated in just 22 of the more than 50 African countries. “The increased presence of mobile phone users is a fundamental component to the success of mMoney services, and large populations in rural areas in Africa represent a market for expansion for MNOs,” says Zelezny-Green .
“Pyramid Research believes that the African mobile money market has the potential to grow to a money-making market, but operators, banks and regulators need to work toward developing an enabling environment for innovative business models that meet service providers’ revenue demands and offer needed mMoney services to end users,” indicates Zelezny-Green. “Collaboration is critical to ensure that all elements are in place to facilitate introduction of mMoney service offers and further contribute to market development and overall GDP growth.”
Mobile Money in Africa: A Big Revenue Opportunity for Network Operators is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download the excerpt here. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
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