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Cambridge, Massachusetts, March 29, 2010 - Kenya is predicted to be one of the fastest-growing telecom markets in Africa and the Middle East through 2014, propelled by strong projected growth in the mobile data services, particularly mobile banking, according to a new report from Pyramid Research www.pyr.com.
Kenya: Mobile Services Continue to Drive Economic Transformation offers a precise profile of the country's telecommunications, media, and technology sectors based on proprietary data from our research in the Kenyan market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies, such as WiMax, IPTV, and VoIP. It provides a comprehensive view of the Kenyan communications market by analyzing key trends, evaluating near-term opportunities, and assessing upcoming risks factors. Download an excerpt of this report here.
With revenue expected to grow at a CAGR of 5.1 percent in the 2009-2012 period, Kenya's telecom market exceeds the expected growth of Turkey and Saudi Arabia and approaches those of Nigeria and Egypt, notes Deniss Radcenko, Analyst at Pyramid and author of the report. "As the economy recovers in 2010, Pyramid expects that the increasing adoption of new services will result in stronger total revenue growth, reaching more than $1.6 billion in 2014," Radcenko says. "Driven by the expansion of data services, particularly mobile banking, the mobile market will expand to $1.4 billion in 2014; the success of mobile data services, such as Safaricom's M-Pesa money transfer service, demonstrates the potential for mobile banking initiatives."
"Pyramid expects the total number of mobile subscribers to rise from 18.7 million mobile subscribers at year-end 2009 to 30.5 million in 2014, constituting a penetration of population of 68 percent," Radcenko explains, "with increased competition being the main driver as lower service tariffs bring mobile services within reach of a greater proportion of the population." Broadband Internet services revenue is also expected to grow over the next five years, generating $76 million in 2014, up from $20.6 million in 2009, a CAGR of 30 percent.
Kenya: Mobile Services Continue to Drive Economic Transformation is part of Pyramid s part of Pyramid Research's Africa & the Middle East Country Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide. It can be purchased online here or through Jennifer Baker at jbaker@pyr.com.
For more information about Pyramid Research's products and services, please visit www.pyr.com or contact us at info@pyr.com.
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About Pyramid Research
Pyramid Research www.pyr.com offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading www.lightreading.com is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb www.techweb.com, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services and professional information – UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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