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Cambridge, Massachusetts - March 30, 2010 - Mobile broadband using 3G networks is taking off in Brazil, contributing to mobile data revenue more than tripling to $12.7 billion in 2014 while bundling strategies hold significant promise as the country's broadband sector continues to expand, according to a new report from Pyramid Research (www.pyr.com), the telecoms research arm of Light Reading Communications Network (www.lightreading.com).
Brazil: 3G and Service Bundling Will Drive Network Operator Revenue Growth offers a precise profile of the country's telecommunications, media, and technology sectors, based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies. Download an excerpt of this report here.
Pyramid Research estimates that Brazil's total telecom revenue reached $49.5 billion in 2009 and will grow to $69.3 billion in 2014, fueled by expansion in mobile data services and broadband Internet access. The deployment of 3G and LTE technologies will reverse the relative proportions of fixed and mobile revenues, with mobile services representing most of the market by 2011, notes Vinicius Caetano, Senior Analyst at Pyramid Research and author of the report. "Data and video, pushed by the deployment of newer technologies, such as 3G, LTE, and IPTV, will keep growing as a larger portion of the population gain access to these services," he says.
"The mobile penetration rate in Brazil is still low compared with countries, such as Argentina, where it surpasses 130 percent; however, regulations making mobile operators deploy 3G service in the whole of Brazil over the next few years will significantly boost the number of mobile users," explains Caetano. "The mobile sector as a whole will continue growing thanks to an 11-point advance in mobile penetration of the population."
Convergence strategies hold significant promise in Brazil as the country's broadband sector continues to expand. "Brazil's operators are among Latin America's most advanced in terms of deployments of triple-play offerings," Caetano says. "The key players are Oi with its Conta Total bundles, and NET Serviços with its Combos. So far, competition has developed via bundles of voice, broadband, and television."
Brazil: 3G and Service Bundling Will Drive Network Operator Revenue Growth is part of Pyramid s part of Pyramid Research's Latin America Country Intelligence Report Series and is priced at $990. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.techweb.com), the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services and professional information – UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb’s communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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