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Cambridge, Massachusetts - April 13, 2010 - After months of postponements and delays, the Indian government is finally gearing up to auction 3G spectrum this month.  Nationwide coverage could cost operators as much as US$2.3bn, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).

3G Auctions in India: Nationwide Coverage Could Cost $2bn or More analyzes the opportunity around 3G in India.  In this ten-page report, we take a closer look at the rules guiding the auction process, the companies that are most likely to participate in the auction, the bid prices we expect to see and the likely auction winners.   Download an excerpt of this report.  Purchase this report online.

Nine companies have stepped forward expressing interest in bidding for the spectrum.  Nationwide 3G coverage could cost operators as much as US$2.3bn based on our rough estimates for 3G pricing in India, notes Elizabeth Bramson-Boudreau, Analyst at Large for Pyramid Research.  "Given the list of bidders, it is certain there will be several disappointed companies when the auction ends," says Bramson-Boudreau. "Although it is possible that one of the second-tier competitors will move aggressively to secure its market position with 3G, Pyramid Research believes that the winners will be among the top tier and that the current list of interested bidders includes no newcomers to the Indian market."

Pyramid Research expects winning operators to make use of 3G to improve network efficiencies and to secure their position in urban centers and with the rising middle class.  “Those who lose or opt not to participate will likely focus on 2G and 2.5G expansion on rural areas; India’s highly stratified class structure and the sharp differences in connectivity needs in urban vs. rural areas mean that significant opportunity exists for 3G winners and losers alike,” adds Bramson-Boudreau.   

3G Auctions in India: Nationwide Coverage Could Cost $2bn or More is part of Pyramid Research's Asia/Pacific Telecom Insider report series. Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions.  Download an excerpt of the report. 

3G Auctions in India: Nationwide Coverage Could Cost $2bn or More is priced at $595. It can be purchased online here or by contacting info@pyr.com or calling +1 617-871-1900. For more information about Pyramid Research's products and services, please visit www.pyr.com or contact us at info@pyr.com.

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About Pyramid Research
Pyramid Research (
www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.

About Light Reading
Founded in 2000, Light Reading (
www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb
UBM TechWeb (
http://www.techweb.com), the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services and professional information – UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb’s communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology.  UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com

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