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Cambridge, Massachusetts - April 30, 2010 - Mobile operators will be among the biggest beneficiaries of the Apple iPad's success, thanks to the iPad's use of mobile data services to access applications and digital content, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
Apple's iPad: No Revolution, but a Potential Revenue Driver for Mobile Operators analyses the impact of the iPad primarily on mobile operators, but also on device vendors, publishers, and developers. This 12-page report summarizes the impact the device has already had on mobile communications providers and looks into possible future developments. The report looks at the impact on the device industry, comparing the iPad against other e-reader products, and expected competitor reactions. Finally we look at the impact on other content industries, and the reaction of game developers, online video service providers, and newspaper publishers, and how whole new content categories are already emerging. Download an excerpt of this report.
Pyramid believes the iPad has created a new mass market for tablet devices. "Early adoption of the iPad has been promising, and device competitors will release products to fit different price points and feature requirements," says Jan ten Sythoff, Analyst at Large and author of the report. "Content is already widely available in a number of forms, including e-books and iPhone applications (both iPhone-specific and iPad-specific), while development of new content categories shows much promise."
"These factors will drive demand for data access, and the iPad along with similar devices provide a compelling new opportunity for mobile operators to increase data subscriptions and hence revenues," says Sythoff. Mobile operators are already lining up to sell mobile data packages for the iPad. "The first will be AT&T, which will enjoy device exclusivity in the U.S. market, as it has with the iPhone, while Hutchison 3G Austria announced it will subsidize the device on a two-year contract, charging €29.90 for 5GB per month; it will include a 3G/WiFi modem to allow iPads with only WiFi built in to connect to the mobile network."
Apple’s iPad: No Revolution, but a Potential Revenue Driver for Mobile Operators is part of Pyramid Research's Global Telecom Insider report series. Download an excerpt of this report. This report is priced at $595 and can be purchased online or by contacting us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.techweb.com), the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services and professional information - UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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