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Cambridge, Massachusetts - May 9, 2011 - Total handsets sold to end users globally will reach 1.46 billion in 2011, while smartphone sales will account for 27 percent of total handset sell-through. Driven by demand for inexpensive Android models, this figure will almost double to 53 percent in 2015, according to Pyramid Research’s quarterly smartphone forecast released this week.
Offered as a quarterly-updated subscription or as a one-off resource, Pyramid’s Smartphone Forecast provides annual sell-through of total mobile handsets and smartphones for a ten-year period, including five historical years and five forecast years. Smartphone sell-through data is also segmented by vendor and by operating system. Granular data is provided for key emerging and developed markets, with ten new countries added to its coverage in its latest release, making Pyramid’s Smartphone Forecast the most detailed on the market today.
Download the Smartphone Forecast Insight, a summary of the findings from the Smartphone Forecast just released this week, written by Stela Bokun, Senior Analyst and Practice Leader for Mobile Devices at Pyramid Research.
“Much of the projected total market growth in 2011 will come from the Africa and Middle East (AME) region, which will see a strong demand for low-end smartphone models, ultra low-cost handsets and dual-SIM and full touch-screen feature phones,” says Bokun. “The main drivers of the demand in the developed markets will be the launches of a number of flagship high-end devices and new features and technologies,” Bokun explains. “However, inexpensive smartphone models, particularly those from Huawei and ZTE, also will be in high demand in some of the richest Western European, Asian and North American markets.”
Android-based smartphones will continue to shake the smartphone world, but Pyramid’s recent findings predict that by 2015, Windows Phone will overtake Android and other major competitors and establish itself as the leader in the smartphone OS space.
Download the Smartphone Forecast Insight here.
To learn more about the new expanded smartphone coverage, or to download a forecast template, click here.
For more information about Pyramid Research's products and services, please visit www.pyr.com or email us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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