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Cambridge, MA - May 18, 2011 - Mobile social network usage in Africa & the Middle East (AME) is increasing at an exponential pace, and MNOs, handset manufacturers and developers could all benefit from mobile social network proliferation, according to a new report from Pyramid Research (www.pyr.com).
Mobile Social Networks Get Profit Potential from Youth Movement examines the sources of the demand for mobile social networks, including what will sustain and increase this demand. The report explores how handset technology and mobile phone network infrastructure development can affect mobile social network usage. This analysis also includes descriptions of the areas where MNOs and handset manufacturers could connect to revenue opportunities through mobile social networks offerings in the region. Next, in our Market Detail, we discuss the economic and social changes and developments that are occurring in the AME as a result of mobile social networks. Finally, we summarize our key findings and offer recommendations to MNOs, handset manufacturers and developers.
Download an excerpt of this report here.
Purchase the report here.
In the trail of the successful launches and adoption of other mobile value-added services, such as mobile money (mMoney), Pyramid believes that mobile social networks will drive demand that could help rejuvenate the revenue growth curve for mobile operators and other third parties in the ecosystem. “Mobile social network usage in the AME is increasing at an exponential pace, and MNOs, handset manufacturers and developers could all benefit from mobile social network proliferation,” says Ronda Zelezny-Green, Associate Research Analyst at Pyramid.
Pyramid believes MNOs could easily devise innovative ways to help youth and young adults consume more mobile data by leveraging their growing appetite for social networks and media. “Beyond increased data revenue generated from increased social network usage, creative mobile advertising and mobile money partnerships with mobile social network companies have the potential to generate additional revenue streams for MNOs in AME,” notes Zelezny-Green.
“There is great demand for mobile social networks in AME among youth and young adults,” says Zelezny-Green. “Ensuring the expansion of mobile broadband service offerings and tailoring mobile data plans for optimal mobile social networking usage could help build brand recognition among this market segment in the region,” she adds
Mobile Social Networks Get Profit Potential from Youth Movement is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download the excerpt here. It can be purchased online here. For more information, please email us at info@pyr.com
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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