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Cambridge, Massachusetts - May 20, 2010 - Underpenetrated by broadband services, Central America will produce growth rates exceeding the Latin American average due to new competitors and sales tools, leading to another 1.65 million broadband connections being added during 2009-2014, according to a new report from Pyramid Research (www.pyr.com).
Emerging Opportunities: Broadband Adoption Surges in Central America examines broadband penetration in both the business and residential markets in Central America. It analyzes the competitive pressures that current fixed broadband operators are facing from fixed and mobile players and their potential impact on uptake. The 14-page report also evaluates the strategies of bundling broadband with pay-TV and VoIP, as well as the strategies of PC financing. Case studies examine the broadband strategies of two Central American operators. Download an excerpt of this report here. Purchase this report online here.
Although the number of broadband connections in Central America grew at a 58 percent CAGR in 2004-2008, broadband penetration still lags the Latin American average at 2.46 percent of the population in 2009, notes Jose Magana, analyst at Pyramid Research and author of the report. However, market conditions are improving rapidly. “Pyramid believes that latent demand for broadband in Central America will produce strong, sustained growth ahead of the Latin American average due to new competitors and sales tools, such as bundling and financing,” says Magana. “The combination of these developments will help make up for poor access and low affordability, leading to another 1.65 million broadband connections being added during 2009-2014.”
Fixed broadband operators face pressure from various competitors, and the ensuing fight over subscribers will boost penetration of broadband services across the region. “Pyramid predicts that mobile broadband connections in Central America - including prepaid connections - will exceed fixed broadband by 2014, so the threat from mobile operators is real and powerful,” Magana explains. “Also, the cost of a computer is a significant barrier to broadband adoption for fixed operators; to compete, operators will have to reduce equipment costs and offer convergent service.”
Emerging Opportunities: Broadband Adoption Surges in Central America is part of Pyramid Research's Latin America Telecom Insider report series. Download an excerpt of the report here. This report can be purchased online here or by contacting info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.techweb.com), the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services and professional information - UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb’s communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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