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Cambridge, Massachusetts - May 26, 2010 - Offering multiplay and fixed-mobile convergence (FMC) packages that are attractive to subscribers can help operators in Asia-Pacific reduce churn and merge operations, both of which help cut costs, according to a new report from Pyramid Research (www.pyr.com).
In the report Multiplay in Asia-Pacific: Operators Improve Positioning and Prepare for FMC, Pyramid Research Analyst Tae-Hyung Kim shows how operators can reduce churn, lower tariffs and lead industry trends by providing multiplay or FMC services. He also looks closely at three operators in the region that are leaders in the field. Download an excerpt of this report. Purchase this report online.
Despite the fact that Asia-Pacific continues to be one of the fastest growing telecom regions in the world, thanks to high-growth markets such as China and India, operators in the more mature markets of Asia-Pacific are not exempt from the regional trend of stagnating revenues, Kim notes.
Throughout the Asia-Pacific region some operators are starting to focus on increasing margins by cutting costs. “One strategy they have started implementing is to bundle services as multiplay packages,” he writes.
“Some operators are even taking the additional step of aggressively rolling out fixed-mobile convergence products. Pyramid Research believes that such strategies will not only achieve short-term goals, such as reducing costs, but also bode well in the long run given government initiatives to reduce household expenditure on telecom services.”
“Offering discounts for bundled services is an effective way to lower tariffs without starting a price war,” Kim writes, “especially when developed markets are facing reduced economic growth rates and governments consequently are pressuring operators to reduce household expenditure on telecom services.”
Providing multiplay services prepares operators for fixed-mobile convergence, both internally and externally, exposing both the organization and the market to the concept. In addition, governments and regulators in the AP region are realizing that the distinctions between fixed and mobile and telecom and media are blurring and are encouraging consolidation.
Multiplay in Asia-Pacific: Operators Improve Positioning and Prepare for FMC is part of Pyramid Research's Asia-Pacific Telecom Insider report series. Download an excerpt of the report. This report can be purchased online here or by contactinginfo@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/)), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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