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Cambridge, Massachusetts - July 6, 2010 - Multi-SIM handsets are expected to become a 100 million volume market by the end of 2010, driven primarily by low-income, price-sensitive markets, according to a new report from Pyramid Research (www.pyr.com).
Market Factors Indicate Stronger Growth for Multi-SIM Handsets details the multi-SIM handset segment, why it is important, and highlights key developments. The 12-page report includes an analysis of global subscriptions and SIMs, estimating the total multi-SIM ownership and breaking out the main reasons for users to have more than one SIM. The key driver of multi-SIM ownership, namely cost reduction, is explored before the developments on the vendor side are discussed, in particular at how the low-cost vendors have managed to dominate the multi-SIM segment. It also highlights recent innovations and market entrants. This section also provides our estimate of multi-SIM handset sales. We then analyze operator views, including several examples of operators that are using multi-SIM handsets to gain market share. Download an excerpt here. Purchase the report here.
Multi-SIM handset adoption is increasing and has reached a size large enough to attract global brands, notes Jan ten Sythoff, analyst at large at Pyramid Research. “The niche was developed by low-cost Chinese and Indian vendors, which still dominate the market; now, more than 1.2 billion users have more than one SIM, with the majority are in emerging markets, driven by cost-reduction opportunities,” he says. Multi-SIM handset shipment volumes have increased rapidly and are expected to become a 100 million volume market in 2010.
Low-income, price-sensitive markets that are competitive and predominantly prepaid tend to result in pricing strategies that foster multi-SIM ownership. “The pricing strategies of operators trying to increase market share result in opportunities for price-sensitive users to optimize their costs by using different networks,” he explains.
Operator interest in multi-SIM handsets is still lukewarm. “CDMA operators have been the most accepting of multi-SIM handsets in order to mitigate the benefits of GSM technology’s dominance,” Sythoff says.
Market Factors Indicate Stronger Growth for Multi-SIM Handsets is part of Pyramid Research's Global Telecom Insider report series. Download an excerpt of this report here. This report can be purchased online here or by contacting info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/)), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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