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Cambridge, Massachusetts - July 20, 2010 - Despite the country’s political instability and widespread poverty, Nicaragua’s mobile penetration will top 80 percent by 2015 from 53.9 percent in 2010, fueled by expansion of prepaid subscriptions and urban mobile broadband connections, according to a new report from Pyramid Research (www.pyr.com).
Nicaragua: Prepaid Services to Drive Mobile Growth in a Challenging Market offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies. Download an excerpt of this report here. Purchase the report here.
Nicaragua is expected to grow at a CAGR of 6.5 percent over the next five years to advance from $478 million for 2010 to $655 million in 2015, well ahead of the 3.7 percent average expected for Latin America, notes Jose Magana, Senior Analyst at Pyramid Research and author of the report. “In Central America, the growth rate in Nicaragua will be the fastest of all countries due to its still-early stage of penetration in mobile services and our expectation for growth even in the fixed sector,” he says.
Mobile penetration in Nicaragua will close at 53.9 percent in 2010, the lowest in Central America. “The low competitiveness of the market, with just two mobile operators, paired with the lowest income in the region curbs the adoption of services,” Magana explains. “There is still a large percentage of the population underserved; by the same token, experiences in Africa with mobile payments and health initiatives prove that there are opportunities for operators if services targeting the bottom of the pyramid succeed,” he adds.
“We forecast that mobile penetration will reach 82 percent by 2015, driven by expansion of prepaid subscriptions and urban mobile broadband connections,” says Magana. Prepaid subscriptions account for 94 percent of total mobile connections, in line with Nicaragua’s Central American neighbors. Also, all services from broadband to pay-TV have plenty of room for expansion due to low adoption levels in both prepaid and postpaid.
Nicaragua: Prepaid Services to Drive Mobile Growth in a Challenging Market is part of Pyramid Research's Latin America Country Intelligence Report Series and is priced at $990. Download an excerpt of this report here. It can also be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.techweb.com), the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services and professional information - UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb’s communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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