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Cambridge, Massachusetts - July 28, 2010 - Mobile number portability represents both a threat and an opportunity for operators in Latin America. Which one it is depends on a given operator’s ability to anticipate customer needs and to offer services that have more value to them, according to a new report from Pyramid Research (www.pyr.com).
Mobile Number Portability May Trigger Big Changes in Latin American Markets explores the reasons for regulators to implement portability and the approach that operators of different sizes have taken to cope with MNP. It also examines the impact that the measure has in the market, the strategic approaches taken by small and large operators and their outcomes. Download an excerpt here. Purchase the report here.
Pyramid believes any operator can benefit from Mobile Number Portability (MNP). “For many operators, the main source of revenue growth is the acquisition of new clients, but as mobile penetration reaches high levels in many Latin America markets, finding new clients becomes more and more difficult,” says Juliana Gomez, Analyst at Pyramid Research, and author of this report. “In these circumstances, MNP becomes an important consideration because it allows customers to churn between networks.”
“In a market that is reaching saturation, the best way to grow is either by stealing clients from your competitors or by taking your customers to the next level by increasing the usage of data services,” Gomez says. “MNP levels the playing field, giving all market players a relatively equal opportunity to acquire customers as it shifts the battle to a more strategic ground; this enables operators to compete with better market tools, such as service.”
Mobile Number Portability May Trigger Big Changes in Latin American Markets is part of Pyramid Research's Latin America Telecom Insider report series. Download an excerpt of this report. This report can be purchased online here or by contacting info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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