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Cambridge, Massachusetts - August 12, 2010 - Under-penetration of broadband services in the country, combined with fierce competition between fixed wireline, fixed wireless, and mobile operators going after the same opportunity will result in a doubling of the broadband market over the next five years, according to a new report from Pyramid Research (www.pyr.com).
Philippines: New Broadband Services to Drive High Growth Through 2015 offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies. Download an excerpt of this report here. Purchase the report here.
The Philippines’ telecommunications services market, which we expect to generate US$7.3 billion in 2010, will grow at a CAGR of 7.9 percent during the 2010-2015 period, making it one of the fastest growing markets in the Asia/Pacific region. Broadband will be the main driver behind this growth, with fixed broadband service revenues increasing at a 15.7 percent CAGR and mobile data revenue increasing at a CAGR of 10.7 percent between 2010 and 2015. “Declining voice and SMS prices are putting fixed and mobile service revenue under intense pressure, causing mobile and fixed operators to concentrate on broadband as the new revenue stream,” says Tae-hyung Kim, Senior Analyst at Pyramid. “The broadband market, driven by the continued proliferation of cable and fixed wireless platforms, including WiMax, will see revenues more than double, from $669 million in 2010 to US$1.4 billion in 2015.”
“By the end of 2010 nearly 3 million users will subscribe to mobile broadband services, equivalent to 3 percent of total subscriptions,” says Kim. “We expect this figure to increase to 10 million users, or 9 percent of total subscriptions, by year-end 2015.” Mobile data, driven by SMS, will continue to be the single most important revenue generator in the Philippines, accounting for $3.9 billion in 2015, 37 percent of total revenue that year.
While the Philippine fixed market has long been characterized by low service, the biggest growth opportunity resides in broadband Internet services, offered by fixed operators both via DSL and fixed-wireless technologies. “We predict a boom in broadband adoption, with penetration rates increasing from 2.5 percent of the population at year-end 2010 to 4.9 percent at year-end 2015,” Kim notes.
Philippines: New Broadband Services to Drive High Growth Through 2015 is part of Pyramid Research's Asia/Pacific Country Intelligence Report Series and is priced at $990. Download the excerpt here. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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