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CAMBRIDGE, Massachusetts, August 25, 2009 – AME is poised to be the fastest-growing mobile and handset market over the next five years, providing handset vendors with a refuge from global instability, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
In the midst of the tough conditions facing handset vendors, AME – a region in which we include Africa, the Gulf, Iran, Turkey, and the Levant – emerges as a bright spot. Africa and the Middle East: A Refuge for Battered Handset Vendors is a new report that analyzes the characteristics that distinguish the AME handset market from other regions and identifies unique opportunities for handset vendors, retailers, and operators to exploit. The report also details two of the region’s largest handset markets, Nigeria and Turkey, and highlights very specific trends in categorically different markets.
Download an excerpt of this report here.
Despite the decline in new global handset sales, Africa and the Middle East offers tremendous opportunities for vendors, notes Badii Kechiche, analyst at Pyramid Research and author of the report. “For first quarter 2009, the leading handset manufacturers reported a 14 percent decline in their global sales compared with the year-earlier period; we expect this trend to continue throughout 2009 but to a lesser degree, with global sales of new handset units declining by 9 percent from 2008,” he says.
However, AME’s size – the second-largest handset market – and potential as the fastest-growing mobile and handset market over the next five years will help shelter vendors from the wide fluctuations seen in other regions, such as Central and Eastern Europe. “Between 2005 and 2008, AME was the fastest-growing handset market, with sales of new handsets growing at a 28 percent CAGR, compared with 16 percent globally,” says Kechiche. “While Pyramid expects new handset sales in 2009 to decline 25 percent in Eastern Europe and 20 percent in Western Europe – markets driven by replacement purchases – Pyramid forecasts new handset sales in AME to be stable compared with 2008.”
“Pyramid believes the strong mobile services uptake witnessed in the AME region over the past few years will continue over the next five years, in turn maintaining strong new handset sales over the forecast period,” says Kechiche. “By 2014, we forecast AME new handset sales to reach 230 million units, a 12 percent CAGR over 2008 sales figures compared with a 7 percent global average,” he adds. AME’s diversified demand will generate growth for handsets at virtually all price points due to the large base of low-income subscribers and the fast growth in smartphone and 3G handset demand.
Africa and the Middle East: A Refuge for Battered Handset Vendors is part of Pyramid Research's Africa and the Middle East Telecom Insider report series. This report is priced at $595 and can be purchased online here or by contacting Amalia Vega via email at avega@pyr.com.
For more information about Pyramid Research's products and services, please visit www.pyr.com or contact us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries–a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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