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Cambridge, Massachusetts - September 29, 2010 - While the number of mobile network operators has grown over the past six years, mobile services continue to be dominated by the largest operators, posing significant long-term challenges to new competitors in their efforts to build market share and sustainable revenue streams, according to a new report from Pyramid Research (www.pyr.com).
Influx of New Competitors Poses Challenges for Mobile Operators Worldwide analyzes competition among mobile network operators by examining the number of operators in each country and researching the new players to determine how much of the growth is local and how much is from foreign operators expanding into new markets. The impact of the global economic crisis of 2007-2009 on market share and competition globally is addressed, along with case studies of three regions: Africa & the Middle East, Asia/Pacific, and Western Europe.
Download an excerpt of this report.
Purchase this report online.
The number of mobile network operators (MNOs) per country has continued to increase from an average 4.0 operators per country in 2004 to 4.9 this year, leading to increased competition at the local level and smaller market share for the top players. When analyzing emerging and developed markets separately, one can discern two separate and distinct trends: In developed regions, the number of operators stayed relatively flat, whereas in emerging markets the number of operators per country increased from an average of 4.0 in 2004 to 5.4 today, notes Emily Smith, Research Associate at Pyramid.
“As mobile markets mature, Pyramid Research has found that the market share for the top operators converges toward an equilibrium point that is roughly the same across all global regions,” Smith says. “While the average market share has hardly changed in developed regions, in emerging regions the market share for top operators has decreased by 10 percentage points in the past seven years.”
“Due to consumers’ changing appetite for mobile services over the course of the recent global financial crisis, the speed at which the top operators lost share increased, although now that the global economy is moving into a recovery stage, top operators can expect to experience less share shrinkage than in recent years,” Smith adds.
Influx of New Competitors Poses Challenges for Mobile Operators Worldwide is part of Pyramid Research's Global Telecom Insider report series. Download an excerpt of this report. This report is priced at $595 and can be purchased online or by contacting info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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