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Cambridge, Massachusetts - October 27, 2010 - Internet technologies have been a catalyst to turn TV into a mash-up of many kinds of content and then bring it to any screen, while TV viewing has become more fragmented. These developments have left operators and advertisers scrambling to assess the implications of Internet TV on the pay-TV ecosystem, according to a new report from Pyramid Research (www.pyr.com).
TV Anywhere: How the Internet & Mobile Technologies Will Change the Pay-TV Industry is an up-to-the-moment analysis of the swiftly changing Internet TV environment, focusing on a variety of conventional, hybrid, and new technologies that are creating new business models. This 71-page report analyzes the current state of Internet TV worldwide, including available service models, consumer-facing services, and their available underlying enabling technologies. It also provides an assessment of the value of different implementations of Internet TV based on different levels of operator investment.
Download an excerpt here.
Purchase the report here.
The enabling technologies behind pay-TV and the Internet have been moving targets, but finally an increasing range of Internet-capable consumer devices is enabling consumers to access these content and communications services anytime, anywhere, and over increasingly fast fixed-line and wireless access networks. Content comes not only from the media companies, but increasingly from independent sources, as well as from other consumers via social networks.
“While content owners can bypass pay-TV operators by going direct to consumers over the Internet, the operators’ role as aggregator, along with their potential to present a single common user interface to the consumer over any device, presents a counterargument of convenience,” says Steven Hawley, Analyst at Large for Pyramid, and author of the report. “Some pay-TV operators have more power than others because their corporate parents also may have holdings that produce content and provide enabling technologies, while others say that the world turns on advertising, which pays the freight for commercial television.”
IPTV, as a set of technologies, represents both a threat and an opportunity for all facilities-based pay-TV operators. “The services that we currently call pay-TV and Internet TV will grow to resemble one another more, while viable new business models are emerging for operators that embrace IP,” Mr. Hawley says. “But despite growing similarity, some differences between pay-TV and Internet TV will remain.”
“The most successful pay-TV service providers and network operators will be those that deliver the broadest range of paid, sponsored, free, and user-generated content to consumers over as many network and device platforms as possible,” Hawley adds.
TV Anywhere: How the Internet & Mobile Technologies Will Change the Pay-TV Industry is part of Pyramid's research report series. Download the excerpt here, or purchase the report online here.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
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