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Cambridge, Massachusetts, November 8, 2010 - Pyramid Research (www.pyr.com), the telecom research division of Light Reading Communications Network, introduced a new Smartphone Forecast product today, the latest addition to Pyramid’s overall portfolio on mobile computing devices. Offered as a quarterly-updated subscription or as a one-off resource, the new offering provides device manufacturers, service providers, software and operating system companies, content providers, and others annual sell-through of total mobile handsets and smartphones for a ten-year period including five historical years and five forecast years.
Watch the video announcement of this new product here.
This new forecast will provide the following analysis for each of 50 countries, six regions (Africa/ Middle East, Asia/Pacific, Central/Eastern Europe, Latin America, North America and Western Europe, and worldwide totals:
• For contextual purposes, each forecast includes a detailed demographics and macroeconomic section that provides Pyramid Research’s underlying assumptions for population, nominal GDP, GDP per capita, GDP growth, inflation, and exchange rates for the period of 2006-2015
• For contextual purposes, each forecast includes Pyramid Research’s underlying forecasts for total mobile subscriptions and mobile subscription penetration for the period of 2006-2015
• For all historical years and four future quarters, Pyramid Research provides total handset sell-through by quarter
• Segmentation of total handset sell-through by sale to new subscribers and replacement sales
• Segmentation of total handset sell-through by category including smartphone, messaging phone, feature phone, and ultra low-cost (ULC) phone
• Segmentation of total handset sell-through by technology type including GSM, CDMA, W-CDMA, LTE, TD-SCDMA, WiMax, and others
• Segmentation of total handset sell-through by generation including 2G, 2.5G, 3G, 3.5G, and 4G
• Segmentation of total handset sell-through by five price bands
• Segmentation of total handset sell-through by vendor including Nokia, Samsung, LG, Sony Ericsson, RIM, Apple, Motorola, HTC, Huawei, ZTE, and others
• Segmentation of total smartphone sell-through by vendor including Nokia, RIM, Apple, Samsung, Motorola, and others
• Segmentation of total smartphone sell-through by operating system including Symbian, Android, BlackBerry OS, Apple iOS, Windows Mobile, and others
• ASP by device category including smartphone, messaging phone, feature phone and ULC phone
• Total revenues by device category including smartphone, messaging phone, feature phone, and ULC phone
"We are excited to be able to offer this new product that will enhance our clients’ ability to capitalize on opportunities in the global mobile computing device market," says Leslie Arathoon, Director of Product Development for Pyramid. "Pyramid Research’s global devices team is able to leverage relationships with executives within the service provider and device manufacturing communities at the local country level to be able to provide the most reliable and in-depth analysis of the mobile handset and smartphone market available on the market today.”
This product is available now for eight markets including Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, the US. Over next few months, Pyramid will expand the product’s coverage to over 50 markets, making Pyramid’s smartphone forecast the most detailed on the market today.
Download the forecast template today.
For more information, visit www.pyr.com or email info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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