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Cambridge, Massachusetts - November 9,2010 - Despite the difficulties faced to date, the timing is ripe for mobile video services to take off in certain Asia/Pacific markets due to the enhanced capability of the networks, increasing popularity and affordability of smartphones, and improvements in the mobile video business, according to a new report from Pyramid Research (www.pyr.com).
Network Upgrades Put Mobile Video on the Fast Track analyzes the changes and improvements in the mobile video ecosystem that will act as stimulants for the adoption of mobile video services. Specifically, this report will address the contribution of three key areas to the development of the mobile video business.
Download an excerpt of this report.
Purchase this report online.
Pyramid Research estimates there will be 59 million mobile video users in Asia/Pacific by year-end 2010. Over the next five years, this user base will increase, at a CAGR of 23 percent, to reach over 250 million subscribers and will generate a cumulative US$31 billion from mobile video services in Asia/Pacific.
Operators in Asia/Pacific can be assured that their networks will be prepared to deliver an enjoyable mobile video viewing experience to their subscribers due to network improvements allowing faster data transfer speeds with lower latency, in addition to the development and deployment of mobile broadcasting technology, notes Leslie Arathoon of Pyramid. “Ultimately, success will mean different things for different stakeholders. Mobile operators will want to make sure they are able to monetize rising demand for mobile video, particularly given the huge strain that bandwidth-rich video and streaming television can put on a mobile network,” adds Arathoon.
Regardless of the different goals that different stakeholders have, however, one thing is clear – the need to develop successful business cases for all involved parties in the provision of mobile video services. Mobile operators face the largest challenge of all, given the downward pressure on ARPS that most are experiencing and the significant strain on the network that the launch of mobile video implies.
“Operators in the region that are serious about their mobile video offerings are starting to understand the type of content, service, and pricing that best meets the needs of consumers,” Arathoon explains. “Simply put, the old system of simply forwarding TV content to mobile devices has proven ineffective, and operators are now going beyond editing content to producing content.”
Network Upgrades Put Mobile Video on the Fast Track is part of Pyramid Research's Asia/Pacific Telecom Insider report series. Download an excerpt of this report. This report is priced at $595 and can be purchased online or by contacting info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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