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Cambridge, Massachusetts - November 10, 2010 - An exclusive license to offer 3G services is enabling mobile giant Orange to gain a strong foothold in Tunisia’s mobile telecom market, and the operator is likely to continue to build market share even after competitive 3G services begin launching next year, according to a new report from Pyramid Research (www.pyr.com).
Tunisia: Orange Tunisie Has a Head Start as 3G Competition Heats Up offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
Download an excerpt of this report here.
Purchase the report online here.
“In May 2010, Orange Tunisie started operating in the country as its third mobile operator and first 3G player”, notes Mehdi Ben Said, Senior Analyst at Pyramid. “The universal license awarded to Orange Tunisie is expected not only to disrupt the mobile market because of 3G, but Pyramid expects it to leverage the power of its brand to offer real converging services”, explains Ben Said. “Orange Tunisie has 3G exclusivity until February 2011, and is expected to capture 22.4% market share and 16.9% revenue share by year-end 2015.”
“On the fixed side, Tunisie Telecom still monopolizes the market. However, the entry of Orange Tunisie as a new fixed-mobile operator is expected to bring much-needed competition into the fixed segment and bring broadband access prices down,” Ben Said adds. “Waiting to deploy its own wired network and for the LLU to be acted, Orange Tunisie is already creating market disruptions by positioning itself in the segment with FWA technology over 3G, thereby making service convergence a reality.”
A second 3G license has been announced in late September 2010, but no new fixed license will be awarded until January 2013. “The upcoming 3G liberalization also offers opportunities for ultra-low-cost 3G handset manufacturers; this is a market that will become more and more addicted to usage but can’t afford high-end handsets,” notes Ben Said.
Tunisia: Orange Tunisie Has a Head Start as 3G Competition Heats Up is part of Pyramid Research's Africa & Middle East Country Intelligence Report Series and is priced at $990. Download an excerpt of this report. It can be purchased online or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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