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Cambridge, Massachusetts - December 1, 2010 - The Guatemalan telecom market is expected to reach $2.8 billion by 2015 growing at a CAGR of 4.8 percent. The drivers behind this rapid expansion will be a 16-point advance in mobile penetration, as well as increases in data services and growth in pay-TV household penetration, according to a new report from Pyramid Research (www.pyr.com).
Guatemala: Solid Growth to Continue for Mobile Voice and 3G Data offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from Pyramid’s research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
Download an excerpt of this report here.
Purchase the report here.
Guatemala is the largest market in Central America, and competition in the mobile segment has caused voice tariffs to drop to regional lows. “Despite this competitive scenario, Pyramid sees interesting opportunities in mobile data services where messaging, mobile Internet, and mobile broadband could close the gap in communications that fixed services could not,” says Jose Magana, Analyst at Pyramid. Mobile data revenue will expand at a CAGR of 11.8 percent over the next five years. Though messaging will remain the main source of revenue, connectivity will go from 6 percent to 28 percent in total revenues between 2010 and 2015. Also, mobile services, such as mobile banking and mobile advertising, could find fertile ground in Guatemala.
In the fixed segment, the market remains largely underpenetrated, and fixed broadband for the mass market has a chance to succeed. Also, initiatives, such as prepaid TV, prepaid broadband, and equipment bundling, are the right types of offerings for a market with this GDP per capita, notes Magana.
In order to keep up with the changing landscape, regional operator Claro has launched quadruple-play services to take advantage of the low penetration levels in broadband and pay-TV. “Guatemala has witnessed important convergence moves, like bundled services offered by operators, as Claro and its Turbonett service attempt to become the first quadruple-play operator in the country,” indicates Mercado. Pyramid expects both fixed-mobile convergence and triple-play bundles to have a significant impact in the foreseeable future,” he adds.
Guatemala: Solid Growth to Continue for Mobile Voice and 3G Data is part of Pyramid Research's Latin America Country Intelligence Report Series and is priced at $990. Download the excerpt here. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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