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Cambridge, Massachusetts - December 16, 2010 - More than 200 million mHealth applications are in use today, and that number is expected to increase threefold by 2012, creating a new frontier of innovation that is opening up many opportunities for mobile network operators, according to a new report from Pyramid Research (www.pyr.com).
Health Check: Key Players in Mobile Healthcare is an up-to-the-moment overview of the emerging mHealth market, focusing on various conventional, hybrid, and new technologies that are creating new business models. This 44-page report analyzes trends and strategies related to mHealth, which include how emerging and conventional technologies are being used to improve access to and results from healthcare in both developed and underdeveloped countries. It analyzes technological and behavioral trends for using mHealth technology on a wide variety of devices, describes the latest devices and software for delivering and distributing mHealth content and services, and provides case studies that detail current mHealth applications.
Download an excerpt.
Purchase the report.
The challenge for the healthcare industry is organizational rather than technological. Economically, governments recognize that there is an urgent need to adapt new models that reduce the cost to serve patients, accelerate time to market, and improve patient service and compliance.
“Healthcare solutions that are delivered via mobile technology are creating a new frontier of innovation that is driving down costs, increasing access, and improving quality of care,” indicates Denise Culver, Analyst at large at Pyramid. “And even as mHealth connects, informs, and protects patients and caregivers in powerful ways, it also opens up many opportunities for mobile network operators like AT&T, BT, Orange, and Telefonica; original equipment manufacturers including Apple, RIM, and Ericsson; hardware and software vendors, such as Cisco, Oracle, Microsoft, and Google; and a new breed of device and application providers that specialize solely on mHealth, including CardioNet, Epocrates, and NowPos,” she adds.
“Technology and telecommunications providers are well positioned for developing, extending, and marketing mHealth applications,” says Culver. “Many of these players already have established relationships with healthcare providers and payers, and many benefit from large, global scale,” she notes. Additionally, they possess technology capabilities and consumer-brand assets that healthcare players lack. Also important is that many already understand the distribution and go-to-market requirements of consumer-oriented devices.
“MNOs can leverage mHealth applications as part of an enterprise vertical-differentiation strategy. They have the chance to create mHealth solutions that combine voice, messaging, data, security, and other current offerings, which will increase customer loyalty and create value-added services,” Culver adds.
Health Check: Key Players in Mobile Healthcare is part of Pyramid's research report series. Download the excerpt here, or purchase the report here.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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