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August 24, 2010, Cambridge, Massachusetts--Fostered by government–led initiatives and operators’ network upgrades, broadband-based services will drive Bulgaria’s telecommunication market growth over the next five years, with mobile data and broadband Internet expected to experience a double-digit growth, according to a new report from Pyramid Research (www.pyr.com).
Bulgaria: Fixed and Mobile Broadband Prospects Start to Rise offers a precise profile of the country's telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
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As of 2010, Bulgaria’s telecom service revenue is dominated by voice, accounting for 81 percent of the total. However, Pyramid expects this segment to lose 16 percent by 2015 because it will bear the brunt of EU regulation with regard to mobile termination rates (MTR), number portability, and the pervasive trends of fixed-line disconnection and lower pricing of services.
Data revenue, currently 19 percent of total service revenue, will grow at a CAGR of 20.8 percent over the next five years to reach 34 percent in 2015, primarily driven by increasing fixed and mobile Internet penetration facilitated by recent initiatives from operators and the CRC, as well as by subsidies offered on computing devices, notes Ewa Romaniuk-Calkowska, Analyst at Pyramid. “As the effect of MTR-focused EU regulation takes hold, operators will focus more on the mobile data segment, which represents a cumulative revenue opportunity of $2.1 billion across the forecast period,” she says. “In addition, propelled by continuous MNO investment in network upgrades, we expect 3G subscriptions to almost double between 2010 and 2015, from 30.3 percent to 57.1 percent of total mobile subscribers.”
Pyramid projects fixed broadband subscriptions to almost double over the next five years to 2.1 million, with fixed broadband services presenting a $1.9 billion revenue opportunity in the 2010-2015 period. “The drivers behind this growth are the continuous investment in extending and upgrading broadband networks, a more favorable regulatory environment and the adoption of a National Broadband Strategy by the government, which aims for 100 percent broadband coverage,” Romaniuk-Calkowska explains. “Accompanying broadband adoption growth, IPTV and VoIP will grow at a double-digit CAGR of 46.4 percent and 38.7 percent, respectively, between 2010 and 2015.”
Bulgaria: Fixed and Mobile Broadband Prospects Start to Rise is part of Pyramid Research’s Europe Country Intelligence Report Series.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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