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GSM Association and Microsoft commission Pyramid Research to conduct Independent Analysis of Mass-Market PC Buyer Preferences

Cambridge, MA, November 13, 2007 —The GSM Association (GSMA) and Microsoft Corporation (Microsoft) commissioned Pyramid Research to conduct an independent analysis of mass market notebook PC buyer demand for mobile broadband. The study also explores mass-market PC buyers’ preferences and behaviors regarding device size, hardware specification, services, PC usage and data-network usage.

Pyramid Research’s report presents the findings from over 12,000 face to face interviews that were carried out with consumers across twelve developed and emerging-market countries from June to August 2007. The market research study also included over 200 user-trials with notebook PCs configured for mobile broadband access.

“A key finding from the research is one of strong demand for mass-market notebook PCs with built-in mobile broadband capabilities,” comments Ken Figueredo, Managing Director of Consulting at Pyramid Research.

PC buyers are interested in the simplicity of fully configured notebooks that work ‘out of the box’. Current notebook PC sales projections significantly understate the achievable opportunity for mass market ($500-$1,000 retail price) notebook PCs, particularly in emerging markets. Mobile operators have a role to play in addressing this market with innovative packages as well as bundled voice plans.

Global participants in market opportunity analysis

For more information about the report, click here. To access this report, click here.

About Pyramid Research
For twenty years, Pyramid Research has helped companies in the converging communications, media and technology industries stay ahead of market trends, understand competitive threats and capitalize on opportunities.  We advise the world’s leading vendors, service providers, equipment manufacturers, and the financial community on how to implement best practices, build offensive growth strategies and drive profitability.

Press Contact:
Daniel Amparan
Pyramid Research
+ 44 207 430 2934
damparan@pyr.com

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