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Cambridge, MA, October 12, 2006—The acquisition of YouTube telegraphs a new strategic direction for Google—becoming THE provider of web based video services, says Pyramid Research’s latest Analyst Insight.
“With YouTube, Google has the ability to make advertising an integral part of content pre, during or post video consumption, essentially guaranteeing that advertising is seen by consumers,” comments Nick Holland, author of the Insight.
The Insight considers that there is some downside to the purchase due to YouTube’s predominantly teen and male audience and the possibility that Google is targeted for copyright violations.
“However, we consider the acquisition is strategically sensible,” concludes Holland. “If tactfully managed, monetizing all those users is unlikely to be a problem.”
If you would like to learn more about Pyramid’s analysis of the Google/YouTube purchase, please download this Analyst Insight by Senior Analyst at Pyramid, Nick Holland: http://www.pyr.com/downloads.htm?id=6?sc=YouGoog
About Pyramid Research
For twenty years, Pyramid Research has helped companies in the converging communications, media and technology industries stay ahead of market trends, understand competitive threats and capitalize on opportunities. We advise the world’s leading vendors, service providers, equipment manufacturers, and the financial community on how to implement best practices, build offensive growth strategies and drive profitability.
Press Contact:
Amalia Vega
Pyramid Research
E: avega@pyr.com
P: (617) 494-1515
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