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Overview | Target Audience | Key Questions | Author Bio | Purchase Report
Download Table of Contents, List of Case Studies and Excerpt
In a context where fixed carriers are seeking new revenue streams to compensate for the rapid deterioration of voice – their traditional revenue mainstay – IPTV has emerged as a possible solution to telco challenges. While its revenue potential makes it extremely attractive for carriers facing strong competitive pressures, IPTV comes with challenges, and carries substantial implications for the entire info-communications marketplace.
This Pyramid report examines the global IPTV opportunity, including its impact on the transformation of the telco business model, global IPTV forecasts and the impact of IPTV on pay-TV market dynamics, including competitive reaction from cable and satellite DTH players. In addition, using analysis generated from at least 10 case studies of carriers that have launched or have solid plans for IPTV, this report provides a thorough analysis of the key characteristics of successful IPTV business models, including strategic approach to IPTV, technology choice, content acquisition, service bundling and pricing, IPTV adoption and profitability.
Fixed Operators:
• Assess IPTV business model
• Size the market and revenue opportunity
• Assess competitive landscape
• Evaluate technology options
• Determine importance of content
Cable and Satellite Providers:
• Assess Competitive landscape
• Develop strategies to maintain and increase market share
Vendors:
• Determine how the market will be shaped
• Identify key players and their strategies
• Evaluate the technologies best-suited from operator viewpoint
• Understand the operator value proposition for IPTV
What is IPTV? Why is it important? Benefits to operators
What are the IPTV global roll-out timelines?
What are the challenges for IPTV? (Regulatory, technical, market)
What is the impact of IPTV on a telco’s revenue and cost lines?
Which telcos will benefit the most from IPTV?
What are the considerations attached to content? Can telcos acquire and manage the right content? To what extent does size matter?
What is the right pricing scheme for IPTV? Is service bundling critical to IPTV?
ADSL or FTTH?
What are the competitive plans of cable and satellite service providers?
How large will the global IPTV market be in 2010?
Ozgur Aytar
Senior Analyst, Communications, Media and Technology
Focus Areas: US, Vendor Services, Mobility
Ozgur Aytar is a Senior Analyst in the Communications, Media and Research Team at Pyramid Research. With over six years of experience in the wireless industry, Ozgur currently works on Pyramid’s CAPEX service, tracking operator spending in network components worldwide, and Vendor Services, assessing the global opportunity for vendor-led network management and maintenance outsourcing.
Prior to Pyramid, Ozgur worked as a Director of Wireless Research at FastTrack Wireless, Inc., wherein she developed and maintained the company’s wireless research products, tracking carrier operational metrics, handset sales, and vendor market share. She also performed consulting work for wireless carriers, application providers and equipment vendors with a focus on business analysis, evolution of wireless data networks, application and pricing development, and market segmentation. Ozgur began her career in wireless at The Strategis Group in Washington DC.
Ozgur holds a B.A degree in Economics and Environment Studies and a minor in East Asian Studies from Gettysburg College, PA. She is fluent in English and Turkish.
Please contact sales@pyr.com or call +1.614.494.1515 for pricing and to purchase a copy of this report. This report will be delivered upon completion in November 2005.
Download Table of Contents, List of Case Studies and Excerpt
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