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Low-Cost Smartphones
How Own-brand Strategies Strengthen Operator Market Influence

Webinar: Low-Cost Smartphones

Register to download the video recording
(WMV, Windows Media Player, 60Mb).

Session Details
Duration 55 min

Presented By:
Stela Bokun, Senior Analyst, Innovation and Strategy Analysis
Maritza Morales, Practice Leader, Mobility and Broadband

Senior Analyst of Pyramid’s Strategy and Innovation Analysis Group and Practice Leader for Pyramid’s Wireless and 3G/4G Consulting Practice will discuss how operators can use their own-branded device portfolio to increase smartphone penetration on their network, assert their presence in the market and enlarge the mobile ecosystem by injecting more competition in certain sub segments of the market. Complementing this analysis will be pertinent examples of successful strategies of Russia’s MTS, China Unicom, Orange, and Vodafone. Attendees will also learn specifics about operator own-branded smartphone strategies in Latin America. This free webinar draws its findings from a recent report, Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem.

The agenda for this session is as follows:

  — Introduction
  — Business context: smartphone unit sales forecast (2012-2018) in developed and emerging markets
  — Banked v. unbanked
  — Mobile operators’ role in smartphone retail
  — A path to a successful operator own-branded smartphone strategy
  — Using own-branded devices to increase smartphone penetration, featuring examples from
         • MTS Russia
         • China Unicom
  — Using own-branded smartphones to assert market influence, featuring examples from
         • Orange
         • Vodafone
  — Using own-branded devices to grow the ecosystem
  — Operator own-branded smartphone strategy: trends in the Latin American region
  — Key takeaways
  — Q&A Session with Presenters

Learn more about our speakers:

Stela Bokun   Maritza Morales  

Stela Bokun

Senior Analyst,
Innovation and Strategy Analysis


Maritza Morales

Practice Leader,
Mobility and Broadband



For more information about this session, please contact us via email at or telephone at + 1 ( 617) 747-4100

Related content

Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem
This report presents strategies for operators to use in response to the challenges brought by the enormous changes in the mobile market since the release of the first iPhone in 2007. It will help them reposition their businesses in order to both defend themselves against damage from the smartphone revolution and make the most of the many opportunities that that revolution has ushered in.


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