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We estimate that total telecom revenue in Brazil in 2008 reached $55.8bn, up $7.4bn from 2007, fueled by a jump in mobile penetration (79% in 2008 from 65% in 2007) and growth in data services per subscriber (14% of total ARPS, up from 9% in 2007). Following these changes, we have revised our market size estimates going forward, and we anticipate data services, fixed and mobile, will increase the total market size (growing at a 2.9% CAGR through 2013) despite the decrease in fixed and mobile voice revenue. Total revenue is projected to reach nearly $64bn by 2013.
Executive Summary
Market and Competitor Overview
Brazil in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Pay-TV Services
Convergence
Identifying Opportunities
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Publication Date: February 2009
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