The Brazilian telecom market generated $67.42bn in service revenue in 2010. Despite the global economic crisis that constricted the market in 2009, telecom in the country is a fast-growing market, and Pyramid Research expects it to grow at 17.6% year-on-year in US dollar terms in 2011. This growth will come mostly from mobile services.
Mobile voice and mobile data are expected to grow at a different pace. Mobile voice services, despite being highly penetrated in the population (105%), still have room to grow. The revenues on that side are expected to come mostly from new subscriptions. Mobile data will grow mostly after 2011, when 3G will be largely deployed in the country, allowing mobile operators to compete in equal terms with fixed operators in low-speed/low-cost broadband access.
Nevertheless, mobile data services already have an important appeal among customers who need mobility. The recent flood of smartphones and new devices such as tablets in the marketplace supports that trend.
On the fixed side, we expect broadband growth to offset the decrease on voice revenues in the coming years.
Table of Contents Executive Summary
Market and Competitor Overview
Brazil in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
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