We project basic voice to remain the core telecom service in Cameroon and mobile voice revenues to reach $748m in 2015. However, data services will be an increasingly important source of revenue generation: If the regulator can encourage price reductions, then low-tech mobile data services, such as MTN’s Mobile Money, are likely to be embraced by many Cameroonians. Although the identity validation of customers has negatively impacted the number of mobile subscriptions, we expect a quick recovery. When intensified competition from two new mobile license holders and better organization invite lower prices and broader coverage, we expect more subscribers to be welcomed to the market.
Additionally, we expect mobile broadband connections to outpace fixed broadband by 2015. With demand for data already on the rise, we anticipate mobile data revenue to grow faster than those of voice, at a CAGR of 31% until 2015. We expect a growth of 7% CAGR in total market revenue.
The projected increase in revenues in the fixed segment (to $331m in 2015 for voice and Internet) will be driven mainly by the expansion of existing WiMAX networks, deployment of 4G WiMAX networks and the new fiber-optic lines planned for completion in 2011, which could encourage Camtel and new ISPs to invest more into residential connections. France Telecom has invested $250m in submarine cables that will link Europe and Africa, and Orange hopes to begin packaging Internet access with telephony services soon. The Internet users as a percentage of the total population was 6.3% in 2010, but we project that figure will rise to 15% by 2015.
Table of Contents
Executive Summary
Market and Competitor Overview
Cameroon in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Identifying Opportunities
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