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We project basic voice to remain the core telecom service in Cameroon and mobile voice revenues to reach $834m in 2014. However, data services will be an increasingly important source of revenue generation: If the regulator can enforce price reductions, then low-tech mobile data services, such as MTN’s Mobile Money, are likely to be embraced by many Cameroonians. With demand for data already on the rise, we anticipate mobile data revenues to grow faster than those of voice, at a CAGR of 37.7% until 2014.
We expect a growth of 7.8% CAGR in total mobile revenues. The validation of customers may initially surface some subscription redundancies, but we expect quick recovery when intensified competition and better organization invite lower prices and broader coverage.
The projected increase in revenues in the fixed segment (to $289m in 2014 for voice and Internet) will be driven mainly by the expansion of the WiMAX networks and the new fiber-optic lines planned for completion in 2011, which could encourage Camtel and new ISPs to invest more into residential connections. The Internet penetration rate is currently only at 5%.
Executive Summary
Market and Competitor Overview
Cameroon in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Identifying Opportunities
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Author: Kerem Arsal
Publication Date: May 2010
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