The Canadian telecom market generated $42.3bn in service revenue in 2010, rebounding by 9.6% over 2009’s $38.6bn in service revenue, reflecting the economic recovery that is currently underway. The growth was led by mobile data, which increased by $1.2bn, or 45%, over 2009 figures. Increasing smartphone penetration was the driving factor in the rise of mobile data ARPS in 2010.
Moving forward, we expect growth to stabilize at a 2.8% CAGR for 2010-2015, reaching $48.5bn in revenue in 2015. Mobile data will be the fastest-growing segment with a CAGR of 16.9% over this time period, reaching $8.6bn in revenue in 2015. Growth in smartphones as well as a wide variety of other devices that require mobile network access, like eReaders and tablets, will be the drivers behind this growth. Another contributing factor will be mobile services rate declines in real terms, which will encourage more consumers to subscribe to mobile data plans. Canada currently has some of the highest mobile rates in the world, which has led to underpenetration of the market.
Table of Contents Executive Summary
Market and Competitor Overview
Canada in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
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